Search engine optimization (SEO) is the primary service we offer, but with our complete line of Search Engine Marketing Firm Services, we help businesses of all sizes with their marketing challenges, including Online PR and pay-per-click (PPC), also known as paid search.

At the same time, these services are closely connected to other forms of online marketing, such as permission-based email marketing (PBM) and web analytics.

Fathom SEO takes a holistic approach toward these areas of Search Engine Marketing. The emphasis placed on each may vary depending on the marketing goals. Quite often, however, we've continued to see how most - if not all - work together in a successful way.

Here are three examples that show how well they relate:

• Organic search engine optimization helps businesses achieve high natural rankings and connect with potential customers at the exact moment they're interested in a product or service. Once they reach the website, marketers can properly obtain the visitor's email address to build on the relationship through email campaigns. All of the activity - from the keyword used to the response form data - can be tracked and evaluated through web analytics.
• Paid search and natural search engine optimization ROI data can be shared. Either one may benefit from a lesson learned from changing just one keyword in a specific call to action. Similar performance data can stem from or support a new email marketing campaign.
• Link building can quickly drive relevant traffic from free and paid listings. In addition, new links can influence natural search engine rankings depending on the credibility of the website offering a link. Online public relations can effectively complement any link building initiative. An optimized press release can lead to many new links and mentions on Google, Yahoo!, and other search engines. But planned distribution can reach other websites, blogs and online newsletters, as well as print and broadcast media.

For the company that implements a sound search engine marketing program, the results can mean significant improvement in brand equity, business leads and revenue. It's a sound investment.

Fathom SEO's staff of Search Engine Marketing professionals includes seasoned veterans involved in every nuance of these proven and emerging marketing solutions. We can help you define the program that will best help your business grow. Contact us today for additional information.