Web Video Production
The Differences Between User Generated & Professional Web Video
Thursday, July 31st, 2008All web video is not the same. On the one hand you have user generated content video, or UGC, and on the other hand, you have everything else, or what we’ll simply call professional web video.
The differences are stellar. UGC is mostly what it sounds like. You know, YouTube type of videos where “users” (I [...]
Can You Make My Video Go Viral?
Wednesday, December 5th, 2007Can you make my video go viral? Sure we “can”, but it’s not as easy as many would make you think.
This video showcases a nice case study on how to do it, but again, we at Fathom don’t sell “viral” videos because of the risk factor. It’s simply too hard to try and make something [...]
YouTube Dominates Video Sharing
Friday, November 30th, 2007Comscore just released a new study that shows just how dominant YouTube is in terms of video sharing sites.
YouTube Continues to Lead U.S. Online Video Market with 28 Percent Market Share, According to comScore Video Metrix
Nearly 2 in 5 U.S. Internet Users Watched a YouTube Video in September
RESTON, VA, November 30, 2007 – comScore (NASDAQ: [...]
The Web Is Stealing TV Viewers?
Friday, November 16th, 2007Hey, it’s not us saying it… It’s the NYTimes.com. ‘Web Videos Stealing TV Viewers, and Marketers‘.
WHY are fewer viewers watching the new fall television series? Perhaps because they are too busy watching video online.
As broadband service becomes more available at home, the growing prevalence of video programming on the Internet is catching the attention of [...]
Web Video Production & Marketing Tips
Wednesday, November 14th, 2007We just released our latest strategy guide called “The Dawn of a New Industry: Internet Video Production & Marketing”, which is available for download in PDF format from the link below.
Web Video Production & Marketing Tips Video & PDF Download.
The guide outlines the tips and strategies for how to produce and market web videos for [...]
